| What | Your input |
Today
Older or undated items are likely to be tossed.
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Instructions
The date you are sending the release | Example
Wednesday, September 08, 2010 |
Your Contact Information
If they have questions, whom do they call?
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Instructions
Include a cell phone number. You may get a call other than normal business hours. | Example
OWNER: Dale, Wardrobe 212 555 9090; dwardrobe@wemakeyoubuff.com |
Release Date Instructions
This tells them when the information contained in the release will be newsworthy. You should aim to get calendar releases out just before the deadline posted by the sources you are sending the listing t ( typically three weeks). You shoul dcheck the deadline for each sonews source you are sending to.
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Instructions
Normally, "FOR IMMEDIATE RELEASE" | Example
FOR IMMEDIATE RELEASE |
Headline
To attract attention, to announce the lead story, and summarize the text.
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Instructions
It should be ten words or less, no more than fifteen words. Start selling your even here. | Example
The Excersize of the Future? The Latest Equipment for You to Try |
Who
Who will be there and who should attend.
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Instructions
This is important to the editor and the public. Make sure people can imagine themselves at the event. | Example
(Springfield, CA) Exercise experts and couch potatoes join forces to check out the latest in fitness equipment at the "Fitness and Health Extravaganza" presented by |
What
More than just your title, this explains what your event is.
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Instructions
Make the focus of the event clear, but don't leave out the juicy bits that might get the undecided there. | Example
The inagural event will have dozens of equipment distributors who can show you how to go from 250 to 110, or from a 13 to a 2 and from a 9 to a 10. |
When
Start and end times!
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Instructions
If there are special times within your event that might influence when people to come, include them here. | Example
Saturday October 2, 1-5 pm. Demonstrations run continuously; a schedule is available at WeMakeYouBuff.com. Ms. Body Universe, Dawn T Care will be signing autographs between 2 and 3. |
Where
They need to know where your event is if they're going to come!
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Instructions
Include more than the address; if the facility has a name use that; if there are well known landmarks nearby include them; if it's not absoultely clear from the nature of the event whether it's inside or out, tell them; and if your event uses only part of the facility, make it clear where you will be. | Example
Russell High Gym, 770 Morning Glory Rd, Springfield. Park in the athletic field lot. |
Why
Who will benefit from the event and how will they benefit?
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Instructions
Consider both attendees and non-attendess in describing the benefits. | Example
Springfield residents will have a good time and a good workout checking out the latest and greatest - and most bizarre - workout paraphenalia and gear. Get some ideas for your own personal regimen. |
Cost
How much does it cost to attend.
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Instructions
Don't get lazy. Keep writing interesting copy all the way to the end. | Example
Tickets at the event are $21. Trainers at any of the six Springfield outlets for We Make You Buff will be delighted to provide discount tickets that will get you in to the extravaganza for $8 |
History/Background/Explanation
Add additional noteworthy facts here.
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Instructions
It's better to repeat information that a lot of people know than to omit information that might persuade some people to attend your event. | Example
Springfield narrowly missed being included on the list of America's 100 fattest cities this year - the complete report is on WeMakeYouBuff.com. We're hoping to make America's 100 FITTEST cities in five years. |